A crisis is always possible yet unpredictable. That alone makes it so important. Defective products, economical or legal threats, health issues, threaten the reputation and public image that may have been built with of hard work. The way in which the company will manage the crisis is proved to be crucial. Lack of proper preparation means a serious loss of time and money, that sometimes can be disastrous.
Η ταχύτητα αντίδρασης, η αποφασιστικότητα, η ικανότητα λειτουργίας σε συνθήκες εξαιρετικής πίεσης καθώς και η σύλληψη αποτελεσματικών στρατηγικών δίνουν το στίγμα της προσέγγισής μας.
In Spin Communications we take our goals as a firm very seriously and we become part of your everyday life. Over the last twelve years we have managed the most serious "crisis communications issues" that occurred in the country, achieving our recognition as the leader in this field in the Greek market, as a whole. But success does not reassure us. We constantly upgrade our knowledge and technology, so in case any of our customers’ needs our consultancy, we are able to be "the solution to the problem."
Strategic Planning & Communications
The creation of a communication strategy must constitute any company’s foundation of effective communication over time. This strategy can allow the company to be strongly positioned in the economic, political and business environment rather than having to settle for any retrospective adjustments or needing to have a passive reaction to it. An effective communication strategy can also contribute to the efficient management of all the resources available to the company to achieve its communication goals and objectives.
In Spin Communications we detect the internal and external influences that are brought to the business and we penetrate into our customers’ actual needs, to propose creative yet applicable communication programs. The demarcation of realistic communication goals and the selection of the most appropriate tools for achieving them, the creation of a detailed schedule, the monitoring of the implementation progress along with the evaluation of the results, define the plenitude of our proposals.
Public Affairs and Government Relations
The ever changing economic and social environment that has been developing in Greece over the last decade, requires the comprehensive mapping of the political and economic environment and the thorough knowledge of the functioning of public administration.
In Spin Communications we have a clear understanding of the "two worlds", both the public and the private sector. We know that in many cases the communication efforts between them do not work and we have the scientific expertise and a dense network of relationships through our many years of operation, in order to bring the right result: the common understanding language. In this context, we provide strictly specialized services to effectively support companies seeking to improve their cooperation with government structures and public organizations.
Corporate Social Responsibility
The creation and maintenance of the reputation of a company is directly linked with what it offers to the social environment in which it operates. The growing demands of shareholders, customers, partners, and other citizens for socially responsible behavior, establishes a pressing need to develop relevant initiatives from the company.
In Spin Communications we believe that the development of Corporate Social Responsibility initiatives should not be employed as a corporate communication counterpart practice. For this reason, we design and support the implementation of programs with real added value to the society but also to the economy, which are implemented through the non- profit organization "iDialogue", created for those exact needs.
The human capital of a company is the cornerstone of its success. The communication between the employees, their work behavior and psychological situation inside and outside the workplace, definitely determine the success of a business.
In Spin Communications we emphasize to our clients that in many cases the difference between victory and defeat is ‘the psychology of the winner’. It is the psychology that every organization, either public or private, and generally all social groups, should be able to cultivate to its members. However, in order to accomplish that, you have to appease the “resistance” of the group’s members who usually point out that ‘these things cannot be done’. However, we emphasize on the idea that if you are being provided with the correct answers, everything is possible!