ΑΙ – Spin Communications

Customized Tools and Services

For more Information
info@spearmind.ai

Escherman +
Spin Communications

DELIVERING UNIQUE AI_DRIVER TOOLS AND SERVICES TO CORPORATE MARKETING AND COMMUNICATIONS TEAMS ACROSS EUROPE

Andrew Bruce Smith, Founder, Escherman

“There is a huge amount of education required to help corporate communications and marketing teams properly understand exactly how and where AI can be applied to their
work. It also means that very different kinds of tools and services need to be developed to support AI driven corporate communication efforts. The partnership between Spin
Communications and Escherman is designed to provide a unique combination of strategic corporate communications expertise with real world understanding of how AI can be
practically applied to provide real world value to corporate marketing efforts.”

Spiros Rizopoulos
CEO Spin Communications

“AI needs to be combined with human expertise. In fact, it matters more than ever. By combining human expertise and experience with applied and informed application of
AI is where the opportunity lies. Over time, we intend to expand the range of tools and services on offer to make sure we are adapting to the highly dynamic nature of AI
technology to best support the ever-changing requirements of corporate communication and marketing departments”.

The AI landscape is constantly changing. We test and use the appropriate Large Language Models depending on the specific requirements of the brand and the project.

Frameworks underpinned with AI

Brand Awareness and Recognition:

Measures brand’s familiarity within its target market. Evaluates visibility, market penetration, and marketing effectiveness.

Customer Satisfaction:

Gauges how well a company’s offerings meet or exceed customer expectations.

Digital Presence and Engagement:

Assesses brand’s online footprint and customer interactions on digital platforms. Includes social media activity and website effectiveness.

Environmental, Social, and Governance (ESG)formance:

PerReflects brand’s dedication to responsible practices in environmental care, social contribution, and governance. Important for aligning with the values of consumers, investors, and stakeholders.